You Be the Hero (Part 2)

Last week I gave you a glimpse of an opportunity to be a hero! Is it a hero’s task? When 2.6 billion people lack adequate drinking water and safe sanitation and 3.4 million die annually from unsafe water and water related diseases?

 

Yes –  hero’s take on an impossible task and give it everything they have!

 

As a businessman, when spending money, my #1 question is : What’s my Return On Investment, my ROI? Whether it’s making a purchase, an investment or donating money.

Water well in forest

I visited Kenya, three years ago, and helped provide clean drinking water solution for two villages. And, yes, undoubtedly, the clean water provided saved lives. But was it a good return on investment? The cost of providing clean water to two villages was over $100,000. To some, this may seem a crass and calculating – why am I telling you $ amounts? Isn’t every life worth saving regardless of cost?

 

Humbly, I want you to learn from my experiences and be a better hero! There is a much better solution to the clean drinking water problem with a much higher return on investment.

How To Make A Big Difference?

Leaders lead by example. Remember the old saying, “more is caught than taught?” Well now is your time to shine and lead by example!

Often I find myself wondering how to respond to pictures of the poor on magazine covers. When I’m at the gym, watching one of five TV screens, I often see videos of the poor and I feel guilty. Why was I blessed to be born in such a wealthy country? What could I do to help? Then I’ll grab a bottle of fresh water, rehydrate myself and forget my good intentions.

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Most of us take clean drinking water for granted, yet over 1 billion people in the world still lack access to clean, safe water. Children are weak and sick. There is a constant struggle to find the most basic of human needs. The lack of safe water worldwide is a crisis. It steals the lives of 5,500 people each day. More than war, natural disasters, AIDS or hunger. Much to our shame, this rarely makes headlines. It is today’s silent killer.

Stop right there! That’s the place where together we can make a big difference. There is a simple guilt-free solution!