Are you getting what’s commonly known as “donor fatigue”? If one more person sends you a link to one more campaign – you’re going to lose it!?! Really though, it’s often the frequency of hearing about problems and needs that fatigues us. Statistics  say Canadians give only 0.65% of our income to charity. Worse, only 25% give any support to charity.  What’s the real problem then?  I believe it’s donor fear not fatigue.

There’s a tension between generosity and fear.  Materialism often masquerades as cautiousness. We struggle with selfishness and how much to accumulate. We think, what if we give too much? What if we don’t have enough for retirement? What if…